SAGMEISTER ZINE

Stefan Sagmeister is a wild, creative, and experimental designer. I created this Zine to showcase his work and tell his journey. While preparing for this project, I knew the sketches needed to be organized with grids but also capture Sagmeisters' bold style. The color was the hardest decision to make. In the original design, chartreuse was used to match Stephan’s, wild heart. Later it was decided that using black and white would better complement his work while experimenting with the bold layering of type and scale. I found it exciting to experiment with this Zine and try to capture Sagmeisters' spirit.

MOODBOARD

COVER & SPREAD SKETCHES

MOODBOARD

While creating my moodboard I found that Sagmeister and bold typography go hand in hand. It was not until later iterations of my Zine that I was also inspired by the simple black and white color scheme that pairs nicely with the bold text.

When Sagmeister & Walsh worked together they created many 3D versions of the ampersand so I knew I wanted to incorporate it into my designs.

MIND MAP

COVER & SPREAD SKETCHES

MOODBOARD

I needed to plan out what the Zine would entail so I used a Mind Map. I find this tool extraordinarily useful in the early design stages and many other aspects of life.

After doing this I wanted the Zine to cover his personal life, upbringing, where he lived, to designs and people he works with.

I also decided at this point that I wanted to dedicate a spread specifically to a Sagmeister Q&A.

COVER & SPREAD SKETCHES

I knew the cover of my Zine needed to be just as bold as the inside so I played with scale when sketching.

For the guts of the Zine, it had to be well organized but include bold headlines telling the reader what the spread would entail. Images were a focal point as well in the planning process.

FINAL SOLUTION

The cover says it all: STEFAN SAGMEISTER! But with many layers, of course. Big and bold, just like he is. I feel it captures the essence of the inside of the Zine and would draw a designer or artist in to read it.
Within the first spread, you find the table of contents and an image of Sagmeister's face from his book. Throughout the Zine, I wanted to focus heavily on images and I made sure to size them all in photoshop for optimum output.

Layering bold black and white text within the spreads was something I knew I had to do once I designed the cover the way I did and it married the outside to the guts.